China International Travel Mart (CITM), one of the largest trade fairs in the Asia-Pacific region with 2,245 display booths from 107 countries and regions, took place in Shanghai 16 to 18 November. The EU-China Tourism Year 2018 (ECTY)...
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The closing ceremony of the EU-China Tourism Year was held in Xi’an on Nov 17, attracting more than 300 people including ambassadors and other diplomatic envoys from the European Union, Spain, Austria and the Netherlands, as well as...
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The closing ceremony will include the European Union Light Show projected on the historical Xi’an South Gate which will show highlights of the 2018 ECTY with a visual travel experience across the EU Member States and celebrate the links between...
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Social media campaigns to Europe’s touristic assets are emerging as a major tool for exposure in the Chinese market. The European Travel Commission (ETC) recently completed its first such immersive campaign sponsored under the EU China Tourism...
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In July 2016 the President of the European Commission (EC), Jean-Claude Juncker, and the Chinese Prime Minister, Li Keqiang, decided that 2018 would be the EU-China Tourism Year (ECTY). The aim was to increase visitor to both locations, boost...
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UNESCO, National Geographic and EU China Tourism Year (ECTY) partner Eurail are collaborating to showcase 38 European destinations divided into four World Heritage journeys: Ancient Europe, Romantic Europe, Royal Europe and Underground Europe in...
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Tencent has created a WeChat mini-program for EU China Tourism Year (ECTY). The ECTY mini-program is designed for both future travellers and visitors already in Europe. It provides various functionalities (such as text messaging, hold-to-talk...
More infoOnline Travel Agencies (OTAs) are key distribution channels in China which bridge the gap between independent travelers and suppliers of tourism products. Three major OTAs are supporting EU China Tourism Year (ECTY) by developing and advertising...
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Mafengwo is supporting EU China Tourism Year (ECTY) by creating, distributing and promoting custom-made digital travel guides (guidebooks) about off the beaten path destinations and specific travel itineraries in Europe. Mafengwo is a trustworthy...
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EU-China Tourism Year (ECTY) is co-funding campaigns that are defined as original, creative and target-group oriented marketing initiatives that promote transnational themes and tourism products or services in Europe to increase awareness of...
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On the occasion of the 2018 EU-China Tourism Year, a fair will leverage Virtual Reality to foster EU-China business relations in the tourism industry. The EU-China Virtual Travel Fair is a customized virtual reality environment dedicated to...
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On October 23rd and 24th the Global Tourism Economy Forum (GTEF) held its seventh edition in Macao and examined in depth the impact of the strategic tourism collaboration between the European Union (EU) and China in the 2018 EU-China Tourism Year...
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