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EU China Tourism Year 2018 Participates in biggest Chinese Travel Fairs (CITM-PET)

November 19, 2018 by Ivan Todorov 0
EU China Tourism Year 2018 Participates in biggest Chinese Travel Fairs (CITM-PET)

China International Travel Mart (CITM), one of the largest trade fairs in the Asia-Pacific region with 2,245 display booths from 107 countries and regions, took place in Shanghai 16 to 18 November. The EU-China Tourism Year 2018 (ECTY)...

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EU Destinations Center Stage at the EU-China Tourism Year 2018 Closing Ceremony in Xi’an

November 18, 2018 by Ivan Todorov 0
EU Destinations Center Stage at the EU-China Tourism Year 2018 Closing Ceremony in Xi’an

The closing ceremony of the EU-China Tourism Year was held in Xi’an on Nov 17, attracting more than 300 people including ambassadors and other diplomatic envoys from the European Union, Spain, Austria and the Netherlands, as well as...

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2018 EU-China Tourism Year to be Celebrated in Xi’an on November 17

November 16, 2018 by Ivan Todorov 0
2018 EU-China Tourism Year to be Celebrated in Xi’an on November 17

The closing ceremony will include the European Union Light Show projected on the historical Xi’an South Gate which will show highlights of the 2018 ECTY with a visual travel experience across the EU Member States and celebrate the links between...

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First ‘Brand Europe’ Social Media Consumer Campaign Surpasses Expectations

November 13, 2018 by Ivan Todorov 0
First ‘Brand Europe’ Social Media Consumer Campaign Surpasses Expectations

Social media campaigns to Europe’s touristic assets are emerging as a major tool for exposure in the Chinese market. The European Travel Commission (ETC) recently completed its first such immersive campaign sponsored under the EU China Tourism...

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Support for events under the 2018 EU-China Tourism Year

November 8, 2018 by Ivan Todorov 0
Support for events under the 2018 EU-China Tourism Year

In July 2016 the President of the European Commission (EC), Jean-Claude Juncker, and the Chinese Prime Minister, Li Keqiang, decided that 2018 would be the EU-China Tourism Year (ECTY). The aim was to increase visitor to both locations, boost...

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UNESCO and Eurail Showcase European World Heritage Sites

November 8, 2018 by Ivan Todorov 0
UNESCO and Eurail Showcase European World Heritage Sites

UNESCO, National Geographic and EU China Tourism Year (ECTY) partner Eurail are collaborating to showcase 38 European destinations divided into four World Heritage journeys: Ancient Europe, Romantic Europe, Royal Europe and Underground Europe in...

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Tencent Develops WeChat Mini-Program for ECTY

October 29, 2018 by Ivan Todorov 0
Tencent Develops WeChat Mini-Program for ECTY

Tencent has created a WeChat mini-program for EU China Tourism Year (ECTY). The ECTY mini-program is designed for both future travellers and visitors already in Europe. It provides various functionalities (such as text messaging, hold-to-talk...

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Ctrip, Tuniu and Tongcheng Create Exclusive ECTY Europe Pavilions

October 29, 2018 by Ivan Todorov 0
Ctrip, Tuniu and Tongcheng Create Exclusive ECTY Europe Pavilions

Online Travel Agencies (OTAs) are key distribution channels in China which bridge the gap between independent travelers and suppliers of tourism products. Three major OTAs are supporting EU China Tourism Year (ECTY) by developing and advertising...

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FIT Oriented Platform Mafengwo Creates Digital Travel Guides for ECTY

October 23, 2018 by Ivan Todorov 0
FIT Oriented Platform Mafengwo Creates Digital Travel Guides for ECTY

Mafengwo is supporting EU China Tourism Year (ECTY) by creating, distributing and promoting custom-made digital travel guides (guidebooks) about off the beaten path destinations and specific travel itineraries in Europe. Mafengwo is a trustworthy...

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ECTY Transnational Promotional Campaign: The Awarding Process

October 23, 2018 by Ivan Todorov 0
ECTY Transnational Promotional Campaign: The Awarding Process

EU-China Tourism Year (ECTY) is co-funding campaigns that are defined as original, creative and target-group oriented marketing initiatives that promote transnational themes and tourism products or services in Europe to increase awareness of...

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Virtual Reality debuts during the 2018 EU-China Tourism Year with a Travel Fair

October 23, 2018 by Ivan Todorov 0
Virtual Reality debuts during the 2018 EU-China Tourism Year with a Travel Fair

On the occasion of the 2018 EU-China Tourism Year, a fair will leverage Virtual Reality to foster EU-China business relations in the tourism industry. The EU-China Virtual Travel Fair is a customized virtual reality environment dedicated to...

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2018 EU-China Tourism Year Center Stage at the Global Tourism Economy Forum

October 23, 2018 by Ivan Todorov 0
2018 EU-China Tourism Year Center Stage at the Global Tourism Economy Forum

On October 23rd and 24th the Global Tourism Economy Forum (GTEF) held its seventh edition in Macao and examined in depth the impact of the strategic tourism collaboration between the European Union (EU) and China in the 2018 EU-China Tourism Year...

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About

On the EU side, the European Commission is responsible for the organisation of the 2018 EU-China Tourism Year. It collaborates closely with the European Travel Commission (ETC) which plays a leading role in marketing activities targeting China throughout 2018, thanks to its “Joint Promotion Platform” supported financially by the EU. The European Commission is also cooperating with Ministry of Culture and Tourism of the People’s Republic of China on a number of joint EU-China events.

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