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TRADESHOWS – ITB China 2019
ITB China is a three-day B2B travel exhibition exclusively focused on the Chinese travel market. The event brings together more than 800 top buyers from Greater China with industry professionals from all over the world. A dedicated EUROPE Pavilion will showcase a multitude of European tourism products and destinations.
The 2019 edition of ITB China will take place from 15-17 May in Shanghai.
China European Marketplace (CEM), coinciding with ITB China and dedicated to Chinese tour operators and travel buyers looking to contract European tourism service providers, will take place on 14 May.
CHINA OTA CO-OP CAMPAIGNS
The China OTA cooperative campaign aims to increase destination awareness and lead to increased bookings to European destinations.
Extend your reach in China through ECTY’s partnership with leading Chinese online travel agencies Ctrip, Tuniu and Tongcheng.
Learn more about this programme here.
CONTENT MARKETING PROGRAMME
This co-operative programme offers an array of innovative solutions to increase awareness in China via content marketing and a strong online presence.
Extend your reach in China through ECTY’s partnership with leading Chinese travel content providers Tencent, Mafengwo and Go with Tommy.
Learn more about this programme here.
WELCOME CHINESE CERTIFICATION
The Welcome Chinese Certification is a worldwide exclusive standard, officially defined, recognised and implemented by the China Tourism Academy (CTA), China’s main governmental research and promotion institute, part of the Chinese Ministry of Tourism and Culture. The final aim of the certification is to guarantee dedicated services to the Chinese tourists travelling abroad.
Get “ready for China” by receiving the official Welcome Chinese Standard Certification for different attractions in your destination. Learn more about this programme here.
ECTY MEDIA HOSTING PROGRAMME
If you are a digital influencer in China with a unique and compelling story to tell about Destination Europe, you might be the person we are looking for!
We are inviting selected Key Opinion Leaders, bloggers, journalists and freelancers with a strong following on social media and blog platforms in China to travel across Europe and help us showcase the diverse experiences that Europe has to offer.
Learn more about the programme criteria and terms of participation here.
ECTY CHRISTMAS MARKET
The ECTY Christmas Market brought to Chengdu – the heart of Sichuan province and home to China’s famous Giant Pandas – all the joy and warmth of European Christmas and winter traditions. Destinations and businesses had the opportunity to showcase their offer at the ECTY Christmas Market.
The activity took place from 30 November to 2 December 2018.
Learn more about the ECTY Christmas Market here.
PARTNERSHIPS IN EUROPEAN TOURISM – Chengdu
Among Chinese visitors, many parts of Europe are associated with the word ‘romantic’. The Chinese wish to travel is suggested to be a wish for a common experience of togetherness and family happiness. Travel destinations with romantic connotations in Europe will be the preferred places to visit.
The event took place from 29 November to 1 December 2018.
EU-CHINA VIRTUAL TRAVEL FAIR ON CULTURAL TOURISM
EU-China Virtual Travel Fair is a customized virtual reality environment dedicated to finding business partners online. It promotes meeting the right travel industry partner across China or across Europe. Destinations, products and services can be showcased in 3D to attract business partners. The fair took place on 27-28 November 2018.
PARTNERSHIPS IN EUROPEAN TOURISM – Shanghai
The influence of film and TV is especially pronounced in the Chinese market. Analysis of online activity among Chinese visitors demonstrates that film and TV shows drive travel decisions.
Want to engage with the Chinese market to promote, develop or exchange your TV & Film-related offer? Learn more about this event here.
The event took place from 16-18 November 2018.
TRADE SHOWS – CITM 2018
The China International Travel Mart (CITM) is an annual event that is held in Kunming and Shanghai alternately. As the largest professional travel show in Asia, it has drawn the attention of people in the tourism industry worldwide.
CITM 2018 took place from 16-18 November 2018 in Shanghai.
PARTNERSHIPS IN EUROPEAN TOURISM – London
European lifestyle and culture are the principal draw for clients to come to Europe from around the world. For the customer, it defines Europe. Western culture and lifestyle has its roots in Europe, and still influences how the world thinks and behaves.
Are you a European supplier wanting to engage with the Chinese market to promote, develop or exchange your European Lifestyle offer? Learn more about this event here.
The event took place from 1-2 November 2018.
TRADE SHOWS – GTEF 2018
As an international exchange platform, Global Tourism Economy Forum (GTEF) promotes sustainable development of the global tourism industry with a focus on China, engaging public and private sector stakeholders from around the world. GTEF took place from 22-24 October 2018 in Macao. To learn more, please click here.
PARTNERSHIPS IN EUROPEAN TOURISM – Macao
Since its establishment as a Special Administrative Region of the People’s Republic of China in 1999, Macao has undergone a remarkable transformation in the tourism arena.
Engage with the Chinese market to promote, develop or exchange your offer – targeting the rich markets of the greater bay area and the centres of Macau, Hong Kong, Shenzhen and Guangzhou. Learn more about the event here.
The event took place from 23-24 October 2018.
CALL FOR PROPOSALS
Thematic transnational promotional campaigns
The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise China’s awareness of Europe as a travel destination. Selected promotional campaigns will receive co-funding from the European Travel Commission, with the financial support of the European Union.
- Download Terms of Participation (9 March 2018 – deadline: 9 April)
- Award Report (29 May 2018)
- Download Terms of Participation (1 June 2018 – deadline: 2 July)
- Award Report (2 August 2018)
CALL FOR SUBMISSIONS
The European Commission (DG GROW) is seeking to provide limited and targeted financial support for a number of relevant actions and events organised by tourism-related organisations with a European dimension and in line with the ECTY objectives.
For further information, please visit the official website of the European Commission HERE.
TRADESHOWS – ITB China 2018
ITB China, official partner event of ECTY, is a three-day B2B travel exhibition exclusively focused on the Chinese travel market. The event brings together more than 850 top buyers from Greater China with industry professionals from all over the world. A dedicated Europe Pavilion showcased a multitude of European tourism products and destinations.
ITB China took place from 16-18 May 2018 in Shanghai. Its opening event coincided with the announcement of the Official Partners of the 2018 EU-China Tourism Year.
TRADESHOWS – COTTM 2018
Having entered its 14th year, COTTM is regarded as the industry’s most important platform and remains the only business to business event in Beijing that focuses purely on the burgeoning Chinese outbound travel market.
COTTM took place from 16-18 April 2018 in Beijing. A dedicated ECTY Pavilion showcased a multitude of European tourism products and destinations. Read more HERE.
EU-China Light Bridge
The EU pillar of the Light Bridge was built on Friday 2 March 2018 and Saturday 3 March 2018 when landmarks around the EU shone in red, the main colour of the Chinese flag.
Learn more about the European line-up for the EU-China Light Bridge