Co-Op Marketing Programmes

ECTY MEDIA HOSTING PROGRAMME

If you are a digital influencer in China with a unique and compelling story to tell about Destination Europe, you might be the person we are looking for!

We are inviting selected Key Opinion Leaders, bloggers, journalists and freelancers with a strong following on social media and blog platforms in China to travel across Europe and help us showcase the diverse experiences that Europe has to offer.

Learn more about the programme criteria and terms of participation here.

  • I am a digital influencer: Apply here.
  • I am a destination or supplier: Contact us here.

NEW: CALL FOR PROPOSALS
Thematic transnational promotional campaigns

The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise China’s awareness of Europe as a travel destination. Selected promotional campaigns will receive co-funding from the European Travel Commission, with the financial support of the European Union.

Deadline for submissions: 2 July 2018

CALL FOR SUBMISSIONS

The European Commission (DG GROW) is seeking to provide limited and targeted financial support for a number of relevant actions and events organised by tourism-related organisations with a European dimension and in line with the ECTY objectives.

Deadline for submission: 15 June 2018 (for actions between October and December 2018)

For further information, please visit the official website of the European Commission HERE.

TRADESHOWS – GTEF 2018

As an international exchange platform, Global Tourism Economy Forum (GTEF) promotes sustainable development of the global tourism industry with a focus on China, engaging public and private sector stakeholders from around the world.

GTEF will take place from 23-24 October 2018 in Macao.

Please express your interest to receive updates on GTEF 2018 here.

TRADESHOWS – CITM 2018

The China International Travel Mart (CITM) is an annual event that is held in Kunming and Shanghai alternately. As the largest professional travel show in Asia, it has drawn the attention of people in the tourism industry worldwide.

CITM 2018 will take place from 16-18 November 2018 in Shanghai.

Please express your interest to receive updates on CITM 2018 here.

PARTNERSHIPS IN EUROPEAN TOURISM – London

European lifestyle and culture are the principal draw for clients to come to Europe from around the world. For the customer, it defines Europe. Western culture and lifestyle has its roots in Europe, and still influences how the world thinks and behaves.

Are you a European supplier wanting to engage with the Chinese market to promote, develop or exchange your European Lifestyle offer? Learn more and register for the London event here. To register as a buyer from China, please click here.

The event will take place from 1-2 November 2018.

Social Media Tender Skyline

PARTNERSHIPS IN EUROPEAN TOURISM – Shanghai

The influence of film and TV is especially pronounced in the Chinese market. Analysis of online activity among Chinese visitors demonstrates that film and TV shows drive travel decisions.

Want to engage with the Chinese market to promote, develop or exchange your TV & Film-related offer? Learn more and submit your interest to receive updates on the Shanghai event here.

The event will take place from 16-18 November 2018. Registration opens in June 2018.

PARTNERSHIPS IN EUROPEAN TOURISM – Chengdu

Among Chinses visitors, many parts of Europe are associated with the word ‘romantic’. The Chinese wish to travel is suggested to be a wish for a common experience of togetherness and family happiness. Travel destinations with romantic connotations in Europe will be the preferred places to visit.

Want to engage with the Chinese market to promote, develop or exchange your Romantic Tourism offer? Learn more and submit your interest to receive updates on the Chengdu event here.

The event will take place from 29 November to 1 December 2018. Registration opens in September 2018.

PAST ACTIONS

CALL FOR PROPOSALS
Thematic transnational promotional campaigns

The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise China’s awareness of Europe as a travel destination. Selected promotional campaigns will receive co-funding from the European Travel Commission, with the financial support of the European Union.

TRADESHOWS – ITB China 2018

ITB China, official partner event of ECTY, is a three-day B2B travel exhibition exclusively focused on the Chinese travel market. The event brings together more than 850 top buyers from Greater China with industry professionals from all over the world. A dedicated Europe Pavilion showcased a multitude of European tourism products and destinations.

ITB China took place from 16-18 May 2018 in Shanghai. Its opening event coincided with the announcement of the Official Partners of the 2018 EU-China Tourism Year.

TRADESHOWS – COTTM 2018

Having entered its 14th year, COTTM is regarded as the industry’s most important platform and remains the only business to business event in Beijing that focuses purely on the burgeoning Chinese outbound travel market.

COTTM took place from 16-18 April 2018 in Beijing. A dedicated ECTY Pavilion showcased a multitude of European tourism products and destinations. Read more HERE.

EU-China Light Bridge

The EU pillar of the Light Bridge was built on Friday 2 March 2018 and Saturday 3 March 2018 when landmarks around the EU shone in red, the main colour of the Chinese flag.

Learn more about the European line-up for the EU-China Light Bridge