The 2018 EU-China Tourism Year is an excellent opportunity to enhance the visibility of Europe as a travel destination in China, with a particular focus on the EU public and private tourism sector. Therefore it is crucial that all communications related to the initiative are properly referred and framed within the larger context. Please find below the relevant resources for media and PR outlets, and other communication campaigns.

Logos & Style Guides

Logo and style guide
EU-China Tourism Year


Press Toolkit

Press Toolkit
January 2018


Press Releases

EU – China Tourism Year

Media Library

The Chinese pillar was built on the occasion of Europe Day on 9 May. More than 30 major sites throughout China participated, including the Great Wall and the Imperial Summer Palace.

ITB China 2018 was designated an official partner and flagship event of the EU-China Tourism Year (ECTY) and took place from 16 to 18 May in Shanghai. Europe had a strong presence at the three-day business to business travel trade fair with a dedicated ECTY pavilion hosting more than 40 European destinations and operators.

Europe and the EU-China Tourism Year (ECTY) were designated as official event partners of the 2018 edition of the China Outbound Travel & Tourism Market (COTTM). The three-day business to business travel trade fair took place from 16 to 18 April in Beijing.

More than 50 landmarks, iconic sites and venues across Europe turned a shade of red on 2-3 March 2018 to build a symbolic bridge of light to China honouring the EU-China Tourism Year.

Chinese tour operators were given the opportunity to participate in trans-national familiarization trips in order to extend their knowledge of Europe as a communal entity of inter-connected countries. The fam trips took place in March 2018.


The 2018 EU-China Tourism Year was officially launched at the Doge’s Palace in Venice on 19 January in the presence of more than 600 European and Chinese representatives of the travel sector.

World Heritage Journeys Europe