The 2018 EU-China Tourism Year is an excellent opportunity to enhance the visibility of Europe as a travel destination in China, with a particular focus on the EU public and private tourism sector. Therefore it is crucial that all communications related to the initiative are properly referred and framed within the larger context. Please find below the relevant resources for media and PR outlets, and other communication campaigns.
EU – China Tourism Year
The 2018 EU-China Tourism Year was officially launched at the Doge’s Palace in Venice on 19 January in the presence of more than 600 European and Chinese representatives of the travel sector.
More than 50 landmarks, iconic sites and venues across Europe turned a shade of red on 2-3 March 2018 to build a symbolic bridge of light to China honouring the EU-China Tourism Year.
Chinese tour operators were given the opportunity to participate in trans-national familiarization trips in order to extend their knowledge of Europe as a communal entity of inter-connected countries. The fam trips took place in March 2018.