The European Commission’s “Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs” (DG GROW) is responsible for the implementation of the ECTY on the EU side.

It is helped by a steering group providing support, guidance and oversight of progress. This Steering Group is made of DG GROW (European Commission), the EEAS (European External Action Service), the EU delegation in Beijing and ETC (“European Travel Commission” managing Visiteurope).

The Ministry of Culture and Tourism of the People’s Republic of China is responsible for the implementation of ECTY on the Chinese side.


Many actors on the EU and the Chinese sides have manifested a strong interest in becoming partners of the EU-China Tourism Year. The selection process covers the travel industry, tour operators, financial intermediaries and (social) media. Once the selection completed, they will be listed in this section.

Strategic partners

Industry partners

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Destination partners

Media partners

Knowledge partners

Supporting partners