While the EU destinations remain on the top of the Chinese travellers’ wish lists, the Chinese market only represents 2% of the total international arrivals recorded in the EU. More attention needs to be paid to the growing importance of China as an origin market as well as the changing preferences and behaviour patterns of Chinese visitors.

“Ready for China” include market reports, practical tips on doing business in China, promotional materials, legal information and many other resources to help every segment of the travel industry to attract and welcome Chinese travellers better. You can also upload your resources to share expertise and experience with all.

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Get ready to welcome Chinese Travelers

This section provides practical information for European tourism SMEs on how to do business with Chinese. Readers can find information on aspects, such as general profile of the country, background economic and legislative information, nature of outbound holidays, structure of the travel trade and recommendations for European tourism suppliers.

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Chinese Travel Market Studies & Statistics

This section consists of various publications providing a comprehensive information about the Chinese Outbound Travel Market. Readers can find information on the portrait of different travel segments, tourists’ expectations and behaviours as well as to learn about the current and prospective travel trends in this market.

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2018 EU – China Tourism Year Webinar