Virtual Reality debuts during the 2018 EU-China Tourism Year with a Travel Fair

On the occasion of the 2018 EU-China Tourism Year, a fair will leverage Virtual Reality to foster EU-China business relations in the tourism industry.

The EU-China Virtual Travel Fair is a customized virtual reality environment dedicated to finding business partners online. It actively promotes exchanges between China and the European Union to boost the tourism sector.

This environment is available and accessible from any device (computers, tablets, smartphones, VR glasses). People see each other in the environment as avatar, meet, exchange business card, chat and talk in virtual reality, regardless of where they are physically located.

Enterprises interested in finding the right travel industry partner across China or across Europe can get involved in this B2B opportunity. Tourism operators, enterprises and stakeholders can create, brand and customize their own virtual booth and showcase their destinations, products and services in a new and immersive way.

The Virtual Fair will take place on 27 and 28 November 2018. However, the virtually created environment will last beyond that date and serve as a more permanent business hub. Learn more here: