Mafengwo is supporting EU China Tourism Year (ECTY) by creating, distributing and promoting custom-made digital travel guides (guidebooks) about off the beaten path destinations and specific travel itineraries in Europe.

Mafengwo is a trustworthy platform known mainly for its millennial user base of free independent travelers (FITs) that provides destination guides, reviews and recommendations on attractions, accommodation, local tours and everything related to travelling abroad covering more than 60.000 destinations worldwide as well as booking and reservation services. Much of its content is written by users, helping millions of Chines travellers shape their travel plans. It has 80 million active users each month and over 100 million registered users.