Tencent has created a WeChat mini-program for EU China Tourism Year (ECTY). The ECTY mini-program is designed for both future travellers and visitors already in Europe. It provides various functionalities (such as text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video calls and conferencing, video games, sharing of photographs and videos, and location sharing) aimed at curating and promoting relevant information and tools for Chinese travellers to Europe. It can be used offline and includes practical information about the EU and travelling through Europe as well as functionalities such as visa application information, tax refund to WeChat wallet, automatic translator and emergency call among others.

Tencent, official partner of ECTY is a leading provider of integrated services in China. As such they developed WeChat, a Chinese multi- purpose messaging, social media and mobile payment app with over 1 billion monthly active users which makes it one of the world’s largest standalone mobile app by monthly active users.