Welcome Chinese Certification

The Welcome Chinese Certification is a worldwide exclusive standard, officially defined, recognised and implemented by the China Tourism Academy (CTA), China’s main governmental research and promotion institute, part of the Chinese Ministry of Tourism and Culture. The final aim of the certification is to guarantee dedicated services to the Chinese tourists travelling abroad.

 Partner opportunities

This programme is especially designed to support local destinations getting ready to tap into the potential of the Chinese outbound travel market. The programme will allow participating destinations to receive the necessary coaching to upgrade its service standards for a better reception of Chinese visitors and receiving the official Welcome Chinese Standard Certification.

What is included:

Coaching for receiving the official Welcome Chinese Standard Certification for different attraction in your destination. The following options are available:

  • 4 x museums
  • 6 x hotels
  • 2 x museums and 3 x hotels
  • 1 x museum and 5 x hotels
  • 1 x regional airport or ½ x international airport
  • 1 x entertainment park and 2 x museums
  • 1 x entertainment park and 3 x hotels

Welcome Chinese Standard Certifications also includes the following services:

  • Online promotion on the major Chinese social media and on Chinese OTAs
  • Translations of the information that will be used on our website Hychinese.com
  • Creation of a QR Code for Restaurant’s Menu
  • Promotion through EDM to the most important Chinese TO and TA
  • Sales Activities in China representing the members during the most popular tourism fairs in China


Contact Yasemin Volders ([email protected]) for further details