CONTENT MARKETING PROGRAMME

  • EU-China Tourism Year WeChat Mini-Program

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. WeChat is one of the world’s largest standalone mobile apps by monthly active users with over 1 billion monthly active users

WeChat mini-programs are applications built within the WeChat ecosystem which can provide various functionalities aimed at curating and promoting relevant information and tools for Chinese travellers to Europe. Like mobile apps, mini programs can support bookings, check-in, translation services and other travel services. WeChat mini-programs can also be used offline, which is particularly useful while travelling abroad.

Partner opportunities

Tencent will design, develop and promote a custom profile within the EU-China Tourism Year WeChat mini-program.

What is included
  • Custom partner profile within ECTY WeChat mini-program
  • Online advertisement campaign across the extensive Tencent network

Package value: EUR 60,000

Contact Frantisek Reismuller (frantisek.reismuller@visiteurope.com) for further details

 

  • Exclusive digital travel guide by MAFENGWO

Mafengwo is a trustworthy FIT (Free Independent Travel) platform that provides destination guides, reviews and recommendations on attractions, accommodation, local tours and everything related to travelling abroad covering more than 60.000 destinations worldwide.  Much of its content is written by users, helping millions of Chines travellers shape their travel plans. It has 80 million active users each month and over 100 million registered users.

Partner opportunities

Mafengwo will create, distribute and promote a custom online travel guide (guidebook) and specific travel itineraries of your destination.

What is included
  • Custom-made digital travel guide
  • Desktop and mobile app display ads with varying campaign durations

Package value: EUR 55,000

Contact Frantisek Reismuller (frantisek.reismuller@visiteurope.com) for further details

 

  • Exclusive audio guide by GO WITH TOMMY

Go with Tommy is a mobile app that offers the world’s first Chinese audio guide app for overseas travelers. Dedicated to enhancing the experience of Chinese overseas travelers, Go with Tommy is oriented towards users, technology and content IP, with focus on the ‘On-trip’ audio guide market segment. Go with Tommy created over 50,000 audio programs covering 5 continents and more than 100 countries. Users can search a destination or a tourist attraction to listen to the online audio guide, download it and share it.

Partner opportunities

Go with Tommy will create and promote 2 audio guides of your destination.

What is included
  • 2 custom-made audio guides
  • Mobile app and social media promotion

Package value: EUR 1,000

Contact Frantisek Reismuller (frantisek.reismuller@visiteurope.com) for further details