1st EU-China Virtual Travel Fair on Cultural Tourism
The 1st EU-China Virtual Travel Fair on Cultural Tourism is an initiative of the EU Commission to facilitate the B2B matchmaking of the travel industry between China and Europe via a fully immersive virtual reality platform that ensures meaningful life-like engagement amongst participants via avatar.
Funded by the European Union, under the auspices of the European Commission and the Ministry of Culture and Tourism of China, in partnership with Unesco, Council of Europe, ETC and National Geographic, the 1st EU-China Virtual Travel Fair on Cultural Tourism is an initiative created within the framework of the 2018 China-Europe Tourism Year, to facilitate, on a permanent basis, the business-to-business matchmaking of the travel industry between China and Europe with the aim of promoting joint initiatives to boost travel and cultural exchange.
The fully immersive 3D platform uses the latest virtual reality technology to ensure meaningful real-life engagement amongst visitors and exhibitors. In the virtual reality environment, tourism stakeholders can exhibit their own content in their virtual reality booth, easily customizable via quick drag and drop. Visitors can seamlessly access the environment on all devices (computers, smartphones, tablets, VR glasses) and be online simultaneously to engage with each other as avatar: people see each other in the environment, meet, exchange business card, chat and talk in virtual reality.
The initiative uniquely leverages virtual reality to foster EU-China relationships in the tourism industry providing an easily accessible platform for all stakeholders involved in commercial and cultural exchanges between the EU and China to engage with each other, create innovative experiences, showcase travel destinations, and present tourism services in a more impactful and memorable way, also providing valuable data and analytics, as well as seminars and conferences, broadcast in a real-life environment online.
If you are interested in finding the right travel industry partner across China or across Europe, then being part of the Virtual Travel Fair permanent B2B matchmaking hub is the right network for you. Showcase your destinations, products and services in an efficient and innovative way to attract the right partners for you and boost your business.
Launch event: 27-28 November 2018
November 27, 2018 - November 28, 2018