The European Travel Commission (ETC) is co-investing in thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise China’s awareness of Europe as a travel destination. Selected promotional campaigns receive co-funding from the European Travel Commission through EU – China Tourism Year (ECTY), and with the financial support of the European Union. The first call for proposals yielded 8 submissions of which 6 were awarded.
European World Heritage Journey with Eurail by Eurail Group G.I.E., Travelport International Operations Limited, and National Geographic Channel Europe Limited.
Napoleon for Younger Chinese Visiting Europe (NYCE) by Wallonia Belgium Tourism (WBT), European Federation of Napoleonic Cities, China Outbound Tourism Research Institute (COTRI), Atlas International Culture, and European Youth Card Association (EYCA).
Destination Danube by Hungarian Tourism Agency, German National Tourism Board (GNTB), National Tourism Organization of Serbia, and Danube Competence Center.
Ningbo-Nice International Carnival by Nice Convention of Visitors Bureau, Imagetrans – Francfort Germany, Fondazione del Carnevale di Viareggio, Szegedi Rendezvény-és Mediaközpont, and Sociedad de Desarollo de Santa Cruz de Tenerife.
Flemish Dutch Masters by Visit Flanders, The Netherlands Board of Tourism and Conventions (NBTC), and Eurail Group.
Nordic Tourism in China by VisitDenmark, VisitSweden, VisitFinland/Business Finland, and Innovation Norway.