The European Travel Commission (ETC) is co-investing in thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise China’s awareness of Europe as a travel destination. Selected promotional campaigns receive co-funding from the European Travel Commission through EU – China Tourism Year (ECTY), and with the financial support of the European Union.  The second call for proposals yielded 5 submissions of which 2 were awarded.

They are:

Discover the Hospitality and Shopping Experience in Europe by Value Retail PLC, and Melia Hotels International S.A.

Experience Croatia, Feel Slovenia by Slovenian Tourist Board (STB) and Croatian National Tourist Board.