CHINA OTA CO-OP CAMPAIGNS
EU-China Tourism Year Online Advertisement Campaign with CTRIP
Ctrip is #1 online travel agency in China providing travel services to more than 250 million members via both online and traditional travel services. More than 20 million outbound travellers booked tourism products through Ctrip every year [1].
Partner opportunities
Ctrip will create an ECTY “pavilion” (online flagship store) to increase exposure for European destination and travel industry partners. Partners have the opportunity to create their own customized pavilion within the ECTY online flagship store.
What is included*
- Dedicated online pavilion
- Embed pavilion within ECTY pavilion
- Desktop and mobile app display ads with varying campaign durations
- WeChat and Sina Weibo content marketing and social media promotion
- Inclusion in targeted mobile messaging campaign
*Deliverables may vary depending on nature and partner’s needs
Package value: EUR 60,000
Contact Frantisek Reismuller ([email protected]) for further details
EU-China Tourism Year Online Advertisement Campaign with TUNIU
Tuniu is a leading online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform.
Partner opportunities
Tuniu will create an ECTY “pavilion” (online flagship store) to increase exposure for European destination and travel industry partners. Partners have the opportunity to create their own customized page within the ECTY pavilion.
What is included*
- Dedicated landing page
- Embed page within ECTY pavilion
- Desktop and mobile app display ads with varying campaign durations
- WeChat content marketing and social media promotion
- Inclusion in targeted mobile messaging campaign
- Product development
*Deliverables may vary depending on nature and partner’s needs
Package value: EUR 25,000
Contact Frantisek Reismuller ([email protected]) for further details
EU-China Tourism Year Online Advertisement Campaign with TONGCHENG
Tongcheng is China’s leading provider for leisure travel. It has been voted as one of the “Top 20 Tourism Groups in China” for several years in a row and is one of the five largest business groups in the travel industry in China. It provides service to more than 300 million people in China in 2016.
Partner opportunities
Tongcheng will create an ECTY “pavilion” (online flagship store) to increase exposure for European destination and travel industry partners. Partners have the opportunity to create their own customized page.
What is included*
- Dedicated landing page
- Embed page within ECTY pavilion
- Desktop and mobile app display ads with varying campaign durations
- WeChat & Sina Weibo content marketing and social media promotion
- Inclusion in targeted mobile messaging campaign
*Deliverables may vary depending on nature and partner’s needs
Package value: EUR 10,000
Contact Frantisek Reismuller ([email protected]) for further details
[1] Source: Ctrip, 2016.
