Initiatives (events, campaigns etc.) will be selected on the basis of certain criteria listed below.

1. Quality
   Quality of the initiative is defined in terms of its relevance to 2018 EU-China Tourism Year. It should contribute to increasing tourism flows between China and the EU, enhancing travel experiences of Chinese visitors and assisting EU operators to attract Chinese investments in EU and helping them to invest in China.
2. Location
   Initiative has to take place in the EU or in China.
3. Nature of the initiative
   Initiatives promoting a single commercial entity will be excluded (e.g. a wine tasting event organized by a single wine maker would not be eligible, contrary to a trade fair with many tourism operators present).