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Hurun – The Chinese Luxury Traveller – 2017

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On the EU side, the European Commission is responsible for the organisation of the 2018 EU-China Tourism Year. It collaborates closely with the European Travel Commission (ETC) which plays a leading role in marketing activities targeting China throughout 2018, thanks to its “Joint Promotion Platform” supported financially by the EU. The European Commission is also cooperating with Ministry of Culture and Tourism of the People’s Republic of China on a number of joint EU-China events.

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