"Experience Europe: Hidden Gems" tourism exhibition opens in Beijing
In celebration of the 2018 EU-China Tourism Year, the 28 member states of the European Union have joined forces in China to promote European tourist destinations. On the morning of October 8, the "hidden gems" exhibition, one activity of the campaign entitled "Experience Europe" organised by the Delegation of the European Union to China, opened at the shopping mall of CapitaLand Tai Yang Gong.
In celebration of the 2018 EU-China Tourism Year, the 28 member states of the European Union have joined forces in China to promote European tourist destinations. On the morning of October 8, the “hidden gems” exhibition, one activity of the campaign entitled “Experience Europe” organised by the Delegation of the European Union to China, opened at the shopping mall of CapitaLand Tai Yang Gong. EU Ambassador to China Nicolas Chapuis was joined by the ambassadors of Belgium, Cyprus, Ireland, Finland, Latvia, Lithuania, Luxembourg, Malta and Sweden to inaugurate the opening and cut the ribbon. Journalists, key opinion leaders and tourists attended the event.
President of the European Commission Jean-Claude Juncker and Chinese Prime Minister Li Keqiang declared 2018 as the EU-China Tourism Year in July 2016. The EU-China Tourism Year was kicked off on January 19, 2018 in Venice, Italy. A series of activities were held in China and the European Union throughout the year to increase the number of visitors to each other, enhance mutual understanding between the two peoples and bring new opportunities for the development of tourism in China and Europe.
Ctrip data shows that Europe is the second-largest destination chosen by Chinese tourists, after Asia. The “Experience Europe: Hidden Gems” exhibition aims to provide Chinese tourists with well-rounded information of lesser-known European destinations. A tour of one-week long exhibitions will be held in Beijing, Qingdao and Xi’an to introduce the cultural heritage, tourist attractions, the most beautiful towns of Europe and practical information such as the video series of “How to Travel to Europe” produced by the European Travel Commission by means of social media push, online publicity, video, information sharing and live multimedia interaction. During one week in each city, a social media push, online publicity, video, information sharing and live multimedia interaction will be organised. KOLs will be invited to share their knowledge, and quiz will be held.
At the same time, a WeChat mini-programme “hidden gems of Europe” is being launched online. The WeChat mini-programme introduces selective hidden treasures of the 28 member countries, and serves as an index of the member countries’ tourism promotional social media with QR codes.
“This exhibition is an invitation to Chinese travellers to discover the hidden gems of Europe and embark on an exciting journey into our long history, rich cultural heritage and stunning landscapes,”said Ambassador of the European Union to China, Nicolas Chapuis.
October 8, 2018 - October 8, 2018