READY FOR CHINA
While the EU destinations remain on the top of the Chinese travellers’ wish lists, the Chinese market only represents 2% of the total international arrivals recorded in the EU. More attention needs to be paid to the growing importance of China as an origin market as well as the changing preferences and behaviour patterns of Chinese visitors.
“Ready for China” include market reports, practical tips on doing business in China, promotional materials, legal information and many other resources to help every segment of the travel industry to attract and welcome Chinese travellers better. You can also upload your resources to share expertise and experience with all.
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The brochure emphasizes the very distinctive characteristics and travel patterns of this huge emerging market and highlights differences between two major segments, the group travellers and self-organised travellers. Readers also get top tips on how to win the Chinese tourists and become Chinese-friendly tourist destination.