Welcome to your online toolkit providing knowledge, sharing information and flagging events linked to the “EU-China Tourism Year” (ECTY). This site is designed to help EU tourism businesses, authorities and all other stakeholders participating in successful commercial and cultural exchange between the European Union and China.

Decided in July 2016 by the President of the European Commission, Jean-Claude Juncker, and the Chinese Prime Minister, Li Keqiang , its specific objectives were agreed at the 2017 EU China Summit:


  • promote lesser-known destinations.
  • improve travel and tourism experiences.
  • provide opportunities to increase economic cooperation.
  • create an incentive to make quick progress on EU-China visa facilitation and air connectivity.
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Ready for China

“Ready for China” include market reports, practical tips on doing business in China, promotional and legal information, and many other resources to help every segment of the travel industry to attract and welcome Chinese travellers better. You can also upload your resources to share expertise and experience with all.